Baseline
A clear starting point: where does the organisation stand on inclusion today?
Diversity & inclusion · since 2009Diversity is not the goal.
Diversity is not the goal.
It is the key to better organisations
The world is changing faster than ever. Organisations that want to be future-proof need people who think differently, bring different experiences and dare to challenge one another.
Diversity is therefore not about what sets us apart, but about what makes us stronger.
Not because we have to. But because organisations with different perspectives make better decisions, are more innovative, are more attractive to talent and connect better with the society in which they operate.
Diversity creates potential. Inclusion makes sure that potential is actually used.
The Diversity CompanyThe Diversity Company
Diversity and inclusion as a strategic agenda
The Diversity Company works with organisations that see diversity and inclusion not as an HR topic, but as a strategic agenda.
We help boards, executives and leaders embed diversity and inclusion durably in strategy, leadership, culture and decision-making. Not through isolated interventions or an inspiring session that soon fades, but with an approach that leads to lasting change.
Our clients choose an organisation in which everyone can contribute from their own talent. That produces not only an inclusive culture, but better results.
Our approach contributes to
01Stronger leaders and inclusive teams
02Higher employee engagement
03A compelling employer proposition
04More innovation and better decision-making
05Sustainable performance and social impact
What we do
Three pillars, one coherent approach
Advisory
Strategy, governance, scans and organisational development.
From ambition to execution. We advise boards, executives and management teams on developing and delivering their strategy.
Leadership
Executive coaching, team coaching, mentoring programmes and leadership development.
Growth begins with self-insight. Inclusive leadership starts with yourself, and ultimately shapes the culture of an organisation.
Academy
Workshops, masterclasses, in-company programmes and keynotes.
Insight that leads to different behaviour. Interactive sessions in which participants come to see themselves, each other and the organisation differently.
Why it often stalls
From good intentions to real change
Most organisations now have a vision on diversity and inclusion. Yet change often fails to materialise.
Why? Because culture does not change through policy alone.
Real change calls for leadership, honest conversations, insight into patterns and the courage to examine existing systems critically. That is precisely where our strength lies.
We combine data, strategy and behavioural change with a practical approach that can be applied directly in day-to-day work. We connect thinking with doing, and ambition with execution.
No tick-box exercises. No symbolic policy.
Instead, lasting change that becomes both visible and tangible.
What is diversity?
Diversity is far more than male or female
Diversity is about all the differences people bring. Visible differences such as age, gender, cultural background or physical disability. But also less visible ones such as education, personality, neurodiversity, life stage, social background, values and ways of thinking.
It is precisely that richness of perspectives that makes organisations more agile, more creative and more innovative.
But diversity alone is not enough. Only when people feel seen, heard and valued does a culture emerge in which talent flourishes and differences genuinely contribute to better results.
Research & Analytics
Measuring inclusion with the Inclusion Scan
How inclusive is your organisation really? What you do not measure is hard to improve.
Organisations that want to transform often lack crucial information. With our scans and studies we bring together objective data and the experiences of employees. This creates a complete picture of where the organisation stands and where the greatest opportunities lie.
Diversity is about who comes in. Inclusion is about who stays, who speaks up and who feels seen. We make that difference measurable.
Insight per group
Differences between teams and groups made visible and discussable.
Robust data
Reliable figures instead of gut feeling as the basis for policy.
Concrete next steps
A practical agenda, from measurement to a noticeable difference.
50%of the talent pool are women
<10%of Dutch top management are women
+6%more profit with 30%+ women at the top
Academy
Workshops & masterclasses
Our workshops and masterclasses make complex themes around diversity, inclusion and leadership understandable, recognisable and directly applicable. Suitable for board members, managers, HR professionals, teams and supervisory directors, in-company or online.
Masterclass
Inclusive leadership
Leaders shape the culture. Consciously using differences, not treating everyone the same.
Read more →TrainingSelecting with courage
The best candidate is not always the one who most resembles us.
Read more →WorkshopHow does our brain work?
Many of our choices are less objective than we think. Now also online.
Read more →WorkshopFrom imposter to impact
Why do successful people so often doubt themselves?
Read more →WorkshopNegotiating with impact
Talent deserves visibility. At the negotiating table too.
Read more →ProgrammePeer consultation & Executive Circles
Growth does not come from knowledge alone. It comes from the right conversation.
Read more →Human AI
Technology with a heart
AI is changing the way we work faster than ever. New technology offers enormous opportunities for innovation, productivity and quality. At the same time, AI raises fundamental questions.
- How do we make sure technology strengthens people rather than replaces them?
- How do we preserve trust, autonomy and connection?
- And how do we make sure employees are not only able to keep up, but actually want to?
Human AI helps organisations implement AI in a human-centred, responsible and future-proof way.
Read more →Trusted by
About us
About The Diversity Company
We believe better organisations begin with better leadership.
Organisations face major social and economic challenges. A tight labour market, technological change, social expectations and an increasingly diverse society all call for different forms of leadership and decision-making.
That is precisely why diversity and inclusion is no longer a separate HR topic. It is a strategic question that touches governance, culture, talent development and the future resilience of organisations.
Hélène Propsma
Founder & Managing PartnerStrategic adviser, executive coach and thought leader in diversity, inclusion and inclusive leadership.
She works with boards, supervisory directors and executives on complex organisational questions where leadership, culture, governance and social impact come together.
With her combination of strategic insight, analytical ability and a practical approach, she helps organisations realise lasting change. She is a sought-after speaker, moderator and author, working at the intersection of science, policy and practice.
She graduated as a work and organisational psychologist with a focus on leadership and change, and combines twenty years of experience as a consultant with experience managing professionals. She brings together a background in diagnostics (psychological assessment) with executive coaching, leadership development and consultancy.
Driven by her personal conviction that things can be done differently, better and more enjoyably, and that more diversity leads to more success, more profit and more happiness, she founded The Diversity Company in 2009.
Diversity creates possibilities. Inclusive leadership makes sure organisations actually use them.
Mira Faas
Associate PartnerSupports organisations in building inclusive organisations where people can collaborate and grow at their best.
With her experience in organisational development, leadership and team development she helps organisations translate strategy into day-to-day practice.
Together with clients she works on lasting change in which both people and results are central.
Mira has extensive experience in finance through her background as a Chartered Accountant at KPMG and later broadened into HR. She has been involved with The Diversity Company since 2021.
Organisations change. People make the difference.
The question today is not whether organisations should work on diversity and inclusion. The question is how you make sure differences lead to better collaboration, better leadership and better performance.
That is what we help organisations with every day.
The Diversity Company. Diversity that works. Inclusion that lasts.Contact
Let's meet
Curious what a diverse, inclusive organisation could mean for your results? Call or email, directly and without barriers.
Hélène Propsma · Founder & Managing Partner